Print Media Consultancy
Print media refers to publications that are distributed in a printed form on paper, such as newspapers, which must be delivered to customers in physical form either through hand delivery or physical purchase.
Purpose: Print media is one of the most common ways for people to stay informed about current events, technology and other special interests.
Features: Print media is extremely varied in terms of what sorts of topics are covered; normal newspapers typically report relevant current events, but other periodicals may be printed purely for entertainment or made for a specific interest, such as fashion, fitness or a certain sport.
Benefits: Print media is relatively cheap and does not require access to technology, such as a computer, to use. Periodicals and magazines are also extremely portable.
Considerations: Digital media, such as Internet news and video websites, present a stiff source of competition to print media.
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